Famous Footwear

FAMOUS FOOTWEAR ALSO OPERATES STORES UNDER THE NAMES SUPERMARKET OF SHOES AND FACTORY BRAND SHOES.

FAMOUS FOOTWEAR / COLUMBUS, OHIO

MULTI-BRAND FOCUS WALL

FRIENDLY, EXPERIENCED SALES PEOPLE

Great brands, great selection, great service and great prices once again earned Famous Footwear its Number 1 position as the leading retailer of brand-name, value-priced footwear for the American family. In fiscal 2000, Famous Footwear opened in its 50th state and passed the $1 billion sales mark for the first time in its 40-year history.

With 925 stores, Famous Footwear continues to aggressively reposition its real estate for greater profitability. In fiscal 2000, the chain added 118 new stores in high-traffic locations, like power strip-mall centers, and closed 60 lesser-performing stores.

Fiscal 2000 also brought new storefront designs to many Famous Footwear stores. These eye-catching facades help Famous Footwear stand out as an exciting shopping destination.

As Famous Footwear expands into more productive locations, it's also opening larger-format stores. Most are 8,000 to 10,000 sq. ft. in size, compared to the chain's current average of 5,900 sq. ft.

These larger Famous Footwear stores offer consumers a fun, feel-good shopping experience. Special brand focus areas reinforce the chain's ability to offer the "best" brands, and help customers quickly find the shoes they want. More than 40 percent of Famous Footwear's sales are athletics. Key brands like Nike, Skechers, New Balance, Vans, Adidas and Reebok are well featured at outstanding values. Famous Footwear also grew its junior brand offering in 2000, doing record volume with the “tween” through 20s set.