Naturalizer Retail

A SHOWCASE FOR THE BRAND.

COLUMBUS AVE / NEW YORK CITY

NATURALIZER / ST. LOUIS, MISSOURI

NATURALIZER / LONDON, ONTARIO

FX LASALLE / MONTREAL, QUEBEC

The Naturalizer Retail chain’s 331 U.S. and 150 Canadian store locations provide a showcase for the growing Naturalizer brand.

Filled with images from the Naturalizer advertising campaign and supported by sophisticated direct marketing, Naturalizer stores are attracting new customers to the brand. Stores are merchandised to display the breadth of the Naturalizer line, with great-looking, great-feeling shoes for all occasions. Plus, customers can count on Naturalizer to have the full range of sizes and widths.

In fiscal 2000, real estate repositioning efforts extended to Naturalizer. Forty-nine new stores opened in locations frequented by target customers.

In 2000, Naturalizer also redesigned its online store, www.naturalizeronline.com. Backed by existing inventory and the retail stores, the site is attracting its own loyal following.

Naturalizer Canada operates 129 Naturalizer stores in nine provinces and also runs a small number of shoe stores under the F.X. LaSalle and Exalt names.