Naturalizer

TAKE A FRESH LOOK.

NEW FROM NATURALIZER / MODERN SPORT CASUALS

FOCUS SHOP / MACY’S / KINGS PLAZA, BROOKLYN, NY

NATIONAL ADVERTISING

At Naturalizer, fashion is in full swing – exceeded only by the brand’s legendary comfort features.

Now in its second year, Naturalizer’s new brand image campaign continues to attract younger women to the brand. These women have more disposable income, greater purchasing power and love to buy shoes! Their desire for fashion-right, yet comfortable, shoes is answered by Naturalizer’s new image and footwear collection.

As a result, Naturalizer is expanding its market share within the better footwear segment. The brand is also growing its presence in department store chains, gaining highly prized brand focus areas like the one at Macy’s, shown at left.

Naturalizer also is taking the lead on certain fashion trends, like the retro-inspired sport-chic shoe pictured left. Naturalizer spotted the trend and tested it in Naturalizer Retail stores, where the shoes quickly became top sellers. In 2001, the brand introduces this new category, called “modern sport casuals,” into department stores.