LifeStride

FASHION-RIGHT AT A GREAT PRICE.

LIFESTRIDE

NATIONAL ADVERTISING

POINT-OF-PURCHASE DISPLAY

LifeStride is the industry's premier entry-level department store brand – affordably priced and fashion-right – for the woman who buys footwear to accessorize her new clothes.

Repositioning LifeStride to match seasonal ready-to-wear clothing has the brand growing again. Retailers and consumers alike are delighted with the brand’s innovative colors and revolutionary materials. By offering beautifully styled shoes, like the tweed and patent sling-back, pictured left, or the strappy sandals featured in the brand advertising, left, LifeStride has strengthened its reputation for the right fashion at the right price point.

Advertising and point-of-purchase displays, left, reinforce the link between today’s fashion and LifeStride footwear.