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History of Brown Shoe Historic Naturalizer Ads History of buster Brown
Introduction 1878 - 1940 1943 - 1987 1991 - Present

History of Brown Shoe: 1878 — 1940

Bryan, Brown & Company Buster Brown and Tige New York Stock Exchange photo Naturalizer and Connie advertisements

1878

Bryan, Brown & Company formed in St. Louis by George Warren Brown and his partners Alvin Bryan and Jerome Desnoyers.

1893

Company name changed to Brown Shoe Company.

1904

Rights to Buster Brown name purchased; Buster Brown brand introduced to public at the St. Louis World's Fair.

1904

Succession of actors, dressed like Buster Brown and accompanied by dogs, toured the country (1904-1930), playing to audiences in rented theaters, department stores and shoe stores.

1913

Brown Shoe Company listed on the New York Stock Exchange under stock ticker symbol BWS.

1925

George Warren Brown School of Social Work endowed at Washington University in St. Louis by G.W. Brown's widow.

1927

Naturalizer brand created.

1931

Connie brand created.

1940

LifeStride brand created.

History: 1943 – 1987

Buster Brown and World's Fair BWS Listed NYSE LifeStride advertisement