|
ST. LOUIS, February 8, 2003 -- Paul Frank's beloved monkey icon Julius will be featured on Original Dr. Scholl's Exercise Sandals this spring. Dr. Scholl's is partnering with Paul Frank Industries, a fashion and accessories company based in Newport Beach, Calif., to introduce three limited edition sandals. |  |
Dr. Scholl's Paul Frank Signature Sandals, offered in tan, red and blue, sport two distinctive top-strap designs featuring Julius, the wide-mouthed monkey that has made Paul Frank a favorite with teens and 20-somethings. The sandals maintain the classic Dr. Scholl's look with the adjustable buckle, lightweight Italian wood bottom and raised toe crest.
"We are thrilled to be partnering with one of the most influential companies in fashion and entertainment for the first Dr. Scholl's co-branded venture," said Lisa Hanly, brand director for Dr. Scholl's. "Paul Frank brings a unique and fresh twist to the Exercise Sandal, a fashion staple for women of all ages."
Dr. Scholl's Paul Frank Signature Sandals will be available for a limited time in Paul Frank Boutiques and fine specialty retail outlets beginning in April.
"We love the authentic style of Original Dr. Scholl's," said Paul Frank, founder and designer director of Paul Frank Industries. "We've added our special touch to the sandal and packaging. The sandals will be a coveted item among our avid collectors."
Dr. Scholl's introduced the first wooden-soled Exercise Sandal in 1956. Easily recognized by the buckle and the wooden sole, the sandals inspired the chunky shoes and clogs that were popular in the late '60s and '70s. The '90s brought the sandal again to the forefront of fashion, with appearances on runways and in Vogue magazine. Today, the classic sandals have become a favorite of fashion editors and have been featured in the pages of Lucky, Seventeen, People, US Weekly and In Style.
Dr. Scholl's and Original Dr. Scholl's are registered trademarks of Schering-Plough Health Care Products, Inc. Original Dr. Scholl's are designed and marketed by Brown Shoe Company, Inc. under license from Schering-Plough Health Care Products, Inc.
Brown Shoe is a $1.76 billion footwear company with worldwide operations. The company operates the 900+ store Famous Footwear and 400+ store Naturalizer chains of footwear retail stores. It owns leading brands including Naturalizer, LifeStride, Connie, Buster Brown, and markets licensed brands including Dr. Scholl's and Carlos by Carlos Santana for adults, and Barbie, Star Wars, Spider-Man and Bob-the-Builder character footwear for children. Brown Shoe press releases are available on the company's Web site at www.brownshoe.com.
Paul Frank Industries (PFI) is a design house founded on the principles of creativity. Our designs are all originally created to be products from the heart. Our now famous monkey icon "Julius" leads the charge at retail. The PFI product offering includes women's sportswear, accessories, pajamas, watches, eyewear, t-shirts and home furnishings. Globally positioned, the brand can be found in premier retail locations such as Nordstrom (National), Bloomingdales (National), Kitson (Los Angeles), Delia's Catalog, Colette (France), Selfridges (London) and Beams (Japan), PFI now has 11 company branded retail stores throughout the world and has plans for additional stores this year. Recent company developments include license agreements with watches and eyewear. |
|
|
