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Brown Shoe Elects Carla Hendra to Board of Directors

ST. LOUIS, Mo., December 1, 2005 – Carla Hendra, Co-Chief Executive Officer of Ogilvy North America, has been elected to the Board of Directors of Brown Shoe Company, Inc. (NYSE: BWS).
    "Carla Hendra’s remarkable track-record in cutting-edge consumer marketing and brand-building make her an ideal addition to our Board of Directors," said Brown Shoe Chairman and CEO Ron Fromm. “She has risen to be a true leader in her field, and we look forward to her counsel as we continue to grow this company and build our portfolio of footwear brands and retail concepts."
Ms. Hendra’s election increases the number of Board members to 10. In May 2006, at the Brown Shoe annual shareholders' meeting, she is expected to stand for election to a three-year term.

Ms. Hendra, 49, was appointed to her current position of Co-Chief Executive Officer of Ogilvy North America, a division of WPP Group plc, in 2005. As Co-CEO, she shares responsibility for running Ogilvy & Mather, OgilvyOne, OgilvyHealthworld, OgilvyPR and 141 Worldwide for the North American region. She also heads the flagship region of OgilvyOne Worldwide, the leading one-to-one marketing services network in the world. All OgilvyOne North America units, including OgilvyInteractive, DirectDesign and The Lacek Group, as well as regional offices in Raleigh and San Francisco, report to her.

Ms. Hendra is a member of the OgilvyOne and Ogilvy & Mather Worldwide boards. She also is a member of the Board of Directors for inMotion, a pro bono legal services organization serving New York women in need, and the The Gramercy Brass Orchestra of New York. Named “Advertising Woman of the Year” in 2005 by Advertising Women of New York, she also was selected as one of the top 25 “Working Mothers in Advertising” by Working Mother magazine in 2004.

She joined OgilvyOne in 1996 as Executive Group Director, Direct/Interactive Marketing. In 1998, she was appointed President, OgilvyOne North America. Prior to OgilvyOne, Ms. Hendra was an Executive Vice President at Grey Direct, and also served as General Manager of Barry Blau & Partners.

Ms. Hendra earned her B.A. in History of the Arts from The University of Chicago, and was elected to Phi Beta Kappa.


Brown Shoe is a $2.3 billion footwear company with global operations. The Company operates the 900+ store Famous Footwear chain, which sells brand name shoes for the family. It also operates 350+ Naturalizer stores in the U.S. and Canada that sell the Naturalizer brand of shoes and accessories, 16 FX LaSalle stores in Canada, 8 Via Spiga stores that sell Via Spiga shoes and apparel, and Shoes.com, the Company’s e-commerce subsidiary. Brown Shoe, through its Wholesale divisions, owns and markets leading footwear brands including Naturalizer, LifeStride, Via Spiga, Nickels Soft, Connie and Buster Brown; it also markets licensed brands including Franco Sarto, Dr. Scholl's, Etienne Aigner, Bass and Carlos by Carlos Santana for adults, and Barbie, Bob-the-Builder and Disney character footwear for children. Brown Shoe press releases are available on the Company's web site at http://www.brownshoe.com.